Cookies.
COOKIE POLICY.
YOU AND YOUR COOKIES.
WHAT ARE COOKIES?
Cookies, and web storage technologies such as local storage and session storage (“cookies”), make your interaction on our site easier and smoother – with no extra effort on your part. For example they are small text files that are downloaded by your internet browser to your device when you visit our website. While you interact with our website technologies from third party providers such as scripts, pixels and tags, which we integrate on our website for advertising purposes, also set cookies on your device.
In the following sections, you will find information and specific details in the corresponding lists regarding what we use these technologies for, and how you can change your settings to suit your requirements.
HOW COOKIES HELP US TO HELP YOU.
SEAMLESS EXPERIENCE.
Cookies do a lot of different jobs which help making your online experience much smoother and more interactive. This assumes, however, that you are using the same device and the same browser as before.
Some specific cookies are essential for running and maintaining the BMW website and they enable us to:
- Provide you 24/7 access to the services you have requested
- Give you consistent and accurate information
- Ensure you enjoy a seamless and convenient experience
RECOGNITION AND RESPONSE.
Cookies also help us to understand how you use and interact with our website so you don’t have to tell us again.
For instance, they are used to remember your preferences and your user ID when you visit our site. If we know your settings and what you like, we can:
- Provide you a more personalised BMW experience by helping you to continue your journey and navigate to the most relevant pages more efficiently
- Remember certain personal preferences such as your language setting, preferred dealer and configurations
- Direct you to useful content or sites operated by dealers or selected partners
CONTINUOUS IMPROVEMENT.
Cookies enable us to improve our website by looking at how our visitors use it. We analyse what content is popular and draw conclusions about what else they might be interested in or find useful. This helps us to:
- Understand how visitors use the BMW site so we can make it better and enhance their experience
- Try out different ideas and display content that is most relevant to individual visitors
ADVERTISING AND RETARGETING.
BMW may use advertising and targeting cookies for retargeting purposes. These cookies store information from your browsing history to record your interests and your browsing journey on our site. This enables us or our partners to:
- Target advertising for BMW products to you on other websites, based on your visits on our site
- Match and combine more relevant information with targeted information so that the BMW online advertisements you see are genuinely relevant to you and your interests.
CATEGORIES OF COOKIES.
BMW divides cookies into categories depending on their function and purpose. The usage of categories is described and can be managed below.
You have the control.
You have activated/deactivated the following cookie categories.
We thank you for your consent.Essential Cookies
This takes place in particular to:
- Enable you to navigate between pages without losing your previous actions from the same browser session
- Provide you with multimedia content that meets your technical requirements
- Remember your past actions, such as the choice for your previous cookie consent
- Ensure our website is created error-free and to continue improving it
- Ensure an optimal load distribution when loading our websites
- Store your data for authentication purposes
Cookies and options in detail
Essential cookies ensure that you will be able to navigate our website and use the provided functionality as desired. They enable the website to save previously entered information such as the username, selected language and individual settings of, for example, a video player or the contents of a shopping cart. The website can also save your location in cookies to provide you with locally relevant information.
In addition, essential cookies are used to display an error-free, efficient, and streamlined website. Cookies provide us with information on how often certain web pages are visited, how fast the pages load, and whether an error has occurred. This information, which cannot be traced back to you as an individual, helps us to continuously improve the online experience of our website.
We exclusively use essential cookies on our website, hence they're referred to as first-party cookies. The cookies are only saved/read when you visit our website, and generally deleted after you close your browser.
Essential cookies do not require the visitor's consent.
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Analytics and Marketing Cookies
This takes place in particular to:
- Present you with relevant advertisements, content or online banners
- Create online advertisements with information that may be of interest to you
- Prevent you from repeatedly being exposed to the same advertisements
- Provide you with a personalised user experience
Moreover, based on your consent, your data may be transferred to countries outside of the extended EU* for a limited time, for example the US. As a rule, this transfer will be additionally secured by the conclusion of EU standard contractual clauses, if necessary, with supplementary contractual, organisational or technical measures.
*Extended EU: Countries of the European Union (EU) + Switzerland (CH), Iceland (IS), Liechtenstein (LI), Norway (NO), United Kingdom (UK)
Cookies and options in detail
For this purpose, we collect information about your activities on our websites and merge it into an interest profile with reference to a cookie ID. Said profile enables us to provide you with relevant content and product information. Furthermore, the cookies use the collected information to limit the amount of product information and to avoid an excessive presence.
Analytics and marketing cookies, including those from selected third-party providers, so-called third-party cookies, are placed on our websites based on your consent. These cookies are usually under the exclusive control of the third-party providers. When you agree to their use, you consent to their use not only with respect to us, but also with the respect to the respective third-party provider. Further information on those cookies, as well as the respective third-party provider that controls these cookies, is available on the Cookie Policy page, including all integrated data processing by third party providers (e.g. tags, scripts, pixel).
If you have separately consented to the processing of your personal data for marketing purposes, including the creation of a customer profile, for example in a declaration of consent after logging in, data from the interest profile may also be used for this purpose. Said data sharing requires that we can link the cookie ID to your customer profile, for instance when you visit our website and login with your account.
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IN DETAIL.
WHAT DO YOU NEED TO KNOW ABOUT COOKIES?
Cookies help to provide a better and faster experience. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your internet browser the first time you visit a website.
The next time you visit this website with the same device, the website that originally triggered the setting of the cookie then recognises that you have been here before, and in some cases, it tailors what appears on screen to take account of that fact. In this way, it can be made more relevant to your personal interests and needs.
Cookies referred to below are synonymous with HTML5 Session Web Storages and HTML5 Local Web Storages.
FIRST-PARTY COOKIES.
First party cookies are cookies that we deploy on the website that you are currently visiting and with which you will interact when you continue your journey on our websites (e.g. configurator domain).
THIRD-PARTY COOKIES.
Our websites may also contain content from other websites which may deploy their own cookies. These cookies are set by someone other than the owner of the website you’re visiting. Such third-party providers can set cookies while you are visiting the BMW website and thus receive information such as the fact that you have loaded a BMW website. Please visit the websites of third-party providers to obtain further information on how they use cookies. You can find information about the respective 3rd party controlling such a third-party cookie in the detailed description above.
If you have decided that you do not want to accept 3rd party cookies, you can object to such cookies or withdraw your consent to such cookies by using the relevant function provided on our website to reject your consent. If you object to all third-party cookies, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. You will be informed about this by a corresponding notice. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies that are subject to consent.
To do so, please use the function provided in the relevant position on our website to give your consent. For more details, please refer to the list of cookies which details all integrated 3rd-party codes (e.g. tags/scripts/pixels).
WHAT HAPPENS IF YOU DECLINE COOKIES?
If you decide to reject cookies that require consent, we will accept your decision and not use such cookies. If you decide to withdraw your consent, we will no longer deploy cookies which were set active when you initally visited our webiste nor cookies that require consent. We will delete them if they are first party cookies. This means, however, that in the case of functional cookies, you will not be able to take advantage of all the features and functionality of our website. Similarly, it is possible for you to object to performance cookies. By doing this, however, it prevents us from being able to learn what you like or don’t like about our website so that we can make it better.
Please note that we cannot delete third party cookies. If you wish to delete all third-party cookies, you need do this in your browser settings.
Please note that if you want to withdraw your consent to cookies for marketing purposes, this does not mean that you will see less advertising . It just means that the advertising you see will not be as customised to your needs.
MANAGING YOUR BROWSER’S COOKIES.
You can manage (enable/disable and delete) the cookie settings on our website via the functionalites above but also by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in your browser’s integrated help function.
It is important to note that if you change your settings and block certain cookies, you might not be able to take full advantage of some features of our site, and we might not be able to provide some content you have previously seen or used.