Cookies.

COOKIE POLICY.

YOU AND YOUR COOKIES.


WHAT ARE COOKIES?

Cookies, and web storage technologies such as local storage and session storage (“cookies”), make your interaction on our site easier and smoother – with no extra effort on your part. For example they are small text files that are downloaded by your internet browser to your device when you visit our website. While you interact with our website technologies from third party providers such as scripts, pixels and tags, which we integrate on our website for advertising purposes, also set cookies on your device.

In the following sections, you will find information and specific details in the corresponding lists regarding what we use these technologies for, and how you can change your settings to suit your requirements.



HOW COOKIES HELP US TO HELP YOU.


SEAMLESS EXPERIENCE.

Cookies do a lot of different jobs which help making your online experience much smoother and more interactive. This assumes, however, that you are using the same device and the same browser as before.

Some specific cookies are essential for running and maintaining the BMW website and they enable us to:

  • Provide you 24/7 access to the services you have requested
  • Give you consistent and accurate information
  • Ensure you enjoy a seamless and convenient experience
 

RECOGNITION AND RESPONSE.

Cookies also help us to understand how you use and interact with our website so you don’t have to tell us again.

For instance, they are used to remember your preferences and your user ID when you visit our site. If we know your settings and what you like, we can:

  • Provide you a more personalised BMW experience by helping you to continue your journey and navigate to the most relevant pages more efficiently
  • Remember certain personal preferences such as your language setting, preferred dealer and configurations
  • Direct you to useful content or sites operated by dealers or selected partners
 

CONTINUOUS IMPROVEMENT.

Cookies enable us to improve our website by looking at how our visitors use it. We analyse what content is popular and draw conclusions about what else they might be interested in or find useful. This helps us to:

 
  • Understand how visitors use the BMW site so we can make it better and enhance their experience
  • Try out different ideas and display content that is most relevant to individual visitors
 

ADVERTISING AND RETARGETING.

BMW may use advertising and targeting cookies for retargeting purposes. These cookies store information from your browsing history to record your interests and your browsing journey on our site. This enables us or our partners to:

  • Target advertising for BMW products to you on other websites, based on your visits on our site
  • Match and combine more relevant information with targeted information so that the BMW online advertisements you see are genuinely relevant to you and your interests.
 

CATEGORIES OF COOKIES.

BMW divides cookies into categories depending on their function and purpose. The usage of categories is described and can be managed below.

You have the control.

You have activated/deactivated the following cookie categories.

We thank you for your consent.

Essential Cookies

Always on
We store and read essential cookies on your end device, in order to subsequently process the collected personal data.

This takes place in particular to:
  • Enable you to navigate between pages without losing your previous actions from the same browser session
  • Provide you with multimedia content that meets your technical requirements
  • Remember your past actions, such as the choice for your previous cookie consent
  • Ensure our website is created error-free and to continue improving it
  • Ensure an optimal load distribution when loading our websites
  • Store your data for authentication purposes

Cookies and options in detail

Our website uses essential cookies to provide you with the best possible online experience. The following paragraph provides detailed information on what essential cookies are used for.

Essential cookies ensure that you will be able to navigate our website and use the provided functionality as desired. They enable the website to save previously entered information such as the username, selected language and individual settings of, for example, a video player or the contents of a shopping cart. The website can also save your location in cookies to provide you with locally relevant information.

In addition, essential cookies are used to display an error-free, efficient, and streamlined website. Cookies provide us with information on how often certain web pages are visited, how fast the pages load, and whether an error has occurred. This information, which cannot be traced back to you as an individual, helps us to continuously improve the online experience of our website.

We exclusively use essential cookies on our website, hence they're referred to as first-party cookies. The cookies are only saved/read when you visit our website, and generally deleted after you close your browser.

Essential cookies do not require the visitor's consent.

AWS

Purpose:

These cookies are strictly necessary to provide technical functionality for web applications.

Who's placing it:

AWS

AWSALBAPP-0

Purpose:This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.Who's placing it:AWSExpires after:6 Days

AWSALBAPP-1

Purpose:This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.Who's placing it:AWSExpires after:6 Days

AWSALBAPP-2

Purpose:This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.Who's placing it:AWSExpires after:6 Days

AWSALBAPP-3

Purpose:This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.Who's placing it:AWSExpires after:6 Days

ecs_instance

Purpose:This cookie retrieves details for a container instance in the update cluster, using the container instance UUID as an identifier.Who's placing it:AWSExpires after:Session

Consent Management

Purpose:

These cookies store your cookie preference selections.

Who's placing it:

1st Party

bmw-cookie-consent

Purpose:This cookie stores your acceptance of our cookie policy.Who's placing it:1st PartyExpires after:Session

functional

Purpose:This cookie stores your consent to use other cookies categorised as Functional.Who's placing it:1st PartyExpires after:Session

marketing

Purpose:This cookie stores your consent to use other cookies categorised as Marketing.Who's placing it:1st PartyExpires after:Session

performance

Purpose:This cookie stores your consent to use other cookies categorised as Performance.Who's placing it:1st PartyExpires after:Session

Genesys

Purpose:

These cookies allow for Genesys widgets and live chat to operate properly

Who's placing it:

Genesys

_{deploymentId):gcmksid

Purpose:When Knowledge services, a unique knowledge session id is created and stored to track the current session. Note: This key is created only when the Knowledge plugin is configured to load.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:actms

Purpose:Stores a unique identifier for the current web session of a customer.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:actmu

Purpose:Stores a unique identifier for an anonymous customer. It identifies the customer and restores his or her specific conversation.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:actts

Purpose:Stores the start times of the first, previous, and current web sessions.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:actvc

Purpose:Stores the total number of sessions.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:cb:offerSt

Purpose:Keep track of status to initiate a co-browse sessionsWho's placing it:GenesysExpires after:1 Day

_{deploymentId}:cb:ongoingSess

Purpose:Session ID an active co-browse sessionWho's placing it:GenesysExpires after:1 Day

_{deploymentId}:cb:sharer:usrId

Purpose:Unique ID created for this customer/sharerWho's placing it:GenesysExpires after:1 Day

_{deploymentId}:cb:wsUrl

Purpose:The connected websocket URL to connect with an agentWho's placing it:GenesysExpires after:1 Day

_{deploymentId}:gcmcopn

Purpose:Keeps track of the state of the Messenger window.Who's placing it:GenesysExpires after:1 Day

_{deploymentId}:gcmcsessionActive

Purpose:Stores the active state of the current conversation so it can be restored later after the page loads, the page changes, or if the user closes their window, tab, or browser and comes back to the website again. Note: This key is created only when the Conversations plugin is configured to load.Who's placing it:GenesysExpires after:1 Day

cct_chatSessionToken

Purpose:A unique identifier to verify current chat sessionWho's placing it:GenesysExpires after:1 Day

cct_coBrowseDraggablePosition

Purpose:The position of the draggable button if dragged and keep the position to same for a sessionWho's placing it:GenesysExpires after:1 Day

cct_isChatSessionActive

Purpose:Boolean to track if chat is activeWho's placing it:GenesysExpires after:1 Day

Gugaboo Chat

Purpose:

This data processing enables live chat functionality, enabling page visitors to interact directly with representatives at the retailer.

Who's placing it:

Gugaboo

__ggtrses

Purpose:Stores data relating to Gubagoo chat feature. It uses a cookie to decide when to display the chat feature. Gubagoo is a third-party chat productWho's placing it:GugabooExpires after:30 minutes

__ggtruid

Purpose:Gubagoo chat - stores data relating to Gubagoo chat feature. It uses a cookie to identify and differentiate between user sessions. Gubagoo is a third-party chat product.Who's placing it:GugabooExpires after:2 years

Microsoft Azure Performance

Purpose:

This data processing collects statistical usage information for apps built on the Azure cloud platform.

Who's placing it:

1st Party

ai_session

Purpose:This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie.Who's placing it:1st PartyExpires after:30 minutes

ai_user

Purpose:This cookie name is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time...Who's placing it:1st PartyExpires after:1 year

Technical Infrastructure

Purpose:

These applications are strictly necessary to provide technical functionality for web applications and to ensure their security.

Who's placing it:

1st Party

__RequestVerificationToken

Purpose:This is a cookie set to prevent forgery and improve security on the website.Who's placing it:1st PartyExpires after:Session

ARRAffinity

Purpose:This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.Who's placing it:1st PartyExpires after:Session

ASP.NET_SessionId

Purpose:This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.Who's placing it:1st PartyExpires after:Session

incap_ses_535_881712

Purpose:cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify users that have already visited.Who's placing it:1st PartyExpires after:Session

nlbi_881712

Purpose:Incapsula DDoS Protectiona and Web Application Firewall: Load balancing cookie. To ensure requests by a client are sent to the same origin server.Who's placing it:1st PartyExpires after:Session

visid_incap_881712

Purpose:cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify users that have already visited.Who's placing it:1st PartyExpires after:11 months

Analytics and Marketing Cookies

Based on your consent, we store and read information on your end device, in order to subsequently process the collected personal data.

This takes place in particular to:
  • Present you with relevant advertisements, content or online banners
  • Create online advertisements with information that may be of interest to you
  • Prevent you from repeatedly being exposed to the same advertisements
  • Provide you with a personalised user experience


Moreover, based on your consent, your data may be transferred to countries outside of the extended EU* for a limited time, for example the US. As a rule, this transfer will be additionally secured by the conclusion of EU standard contractual clauses, if necessary, with supplementary contractual, organisational or technical measures.

*Extended EU: Countries of the European Union (EU) + Switzerland (CH), Iceland (IS), Liechtenstein (LI), Norway (NO), United Kingdom (UK)

Cookies and options in detail

Analytics and marketing cookies enable us to better understand your individual user behaviour on our websites, and make it possible to personalise the websites for you.

For this purpose, we collect information about your activities on our websites and merge it into an interest profile with reference to a cookie ID. Said profile enables us to provide you with relevant content and product information. Furthermore, the cookies use the collected information to limit the amount of product information and to avoid an excessive presence.

Analytics and marketing cookies, including those from selected third-party providers, so-called third-party cookies, are placed on our websites based on your consent. These cookies are usually under the exclusive control of the third-party providers. When you agree to their use, you consent to their use not only with respect to us, but also with the respect to the respective third-party provider. Further information on those cookies, as well as the respective third-party provider that controls these cookies, is available on the Cookie Policy page, including all integrated data processing by third party providers (e.g. tags, scripts, pixel).

If you have separately consented to the processing of your personal data for marketing purposes, including the creation of a customer profile, for example in a declaration of consent after logging in, data from the interest profile may also be used for this purpose. Said data sharing requires that we can link the cookie ID to your customer profile, for instance when you visit our website and login with your account.

Adform

Purpose:

These cookies are used to attribute conversion events with paid media

Who's placing it:

Google

uid

Purpose:This cookie is used to attribute conversion events with paid mediaWho's placing it:GoogleExpires after:60 days

Adobe Experience Platform Web SDK

Purpose:

Adobe Experience Platform Web SDK is a client-side JavaScript library that allows you to interact with the various services in Adobe Experience Cloud.

Who's placing it:

Adobe

AMCV_###@AdobeOrg

Purpose:This cookie only appears when ID migration on the Adobe Experience Platform Web SDK is enabled. This cookie helps when transitioning to Web SDK while some parts of the site are still using visitor.js. See the idMigrationEnabled documentation to read more about this setting.Who's placing it:AdobeExpires after:395 Days

kndct_orgid_identity

Purpose:The identity cookie stores the ECID, as well as other information related to the ECID.Who's placing it:AdobeExpires after:395 Days

kndctr_orgid_cluster

Purpose:This cookie stores the Edge Network region that is serving the current user’s requests. The region is used in the URL path so that the Edge Network can route the request to the correct region. This cookie has a 30 minutes lifetime, so that if a user connects with a different IP address, the request can be routed to the closest region.Who's placing it:AdobeExpires after:30 Minues

kndctr_orgid_consent

Purpose:This session-based cookie signals the server to look up the consent preferences server side.Who's placing it:AdobeExpires after:180 Days

kndctr_orgid_consent_check

Purpose:This cookie stores the user’s consent preference for the website.Who's placing it:AdobeExpires after:2 hours

mbox

Purpose:This cookie appears when the Target migration setting is set to true. This will allow the Target mbox cookie to be set by the Web SDK.Who's placing it:AdobeExpires after:2 Years

mboxEdgeCluster

Purpose:This cookie appears when the Target migration setting is set to true. This cookie allows the Web SDK to communicate the correct edge cluster to at.js so that Target profiles can stay in sync as users navigate across a site.Who's placing it:AdobeExpires after:30 Minutes

Adwords

Purpose:

These cookies are used to attribute conversion events with Google Paid Search results

Who's placing it:

Google

conversion

Purpose:This cookie is used to attribute conversion events with Google Paid Search resultsWho's placing it:GoogleExpires after:60 days

Facebook Marketing

Purpose:

This data processing is performed to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

Who's placing it:

Facebook inc

_fbc

Purpose:This cookie identifies browsers for the purposes of providing advertising and site analytics services and has a lifespan of 90 daysWho's placing it:Facebook incExpires after:2 years

_fbp

Purpose:This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.Who's placing it:Facebook incExpires after:2 months

fr

Purpose:The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.Who's placing it:Facebook incExpires after:2 months

Google Inc

Purpose:

This data processing undertakes remarketing and conversion tracking on the basis of cookies.

Who's placing it:

Google

__gads

Purpose:Sometimes a cookie is set for ad preferences in the domain of the website you are visiting. For ads that Google displays in multiple locations on the web, cookies may be set in the domain of the website you're visiting, such as "__gads" or "_gac". Unlike cookies set in Google's domains, Google cannot read this cookie if you are on a different website from the one where the cookie was set. These cookies are used, for example, to measure interactions with the advertisements in the domain and to prevent the advertisements from being repeated too often.Who's placing it:GoogleExpires after:1 day

__Secure-1PAPISID

Purpose:These cookies are used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertisingWho's placing it:GoogleExpires after:35 days

__Secure-1PSID

Purpose:These cookies are used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertisingWho's placing it:GoogleExpires after:35 days

__Secure-3PAPISID

Purpose:These cookies are used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertisingWho's placing it:GoogleExpires after:35 days

__Secure-3PSID

Purpose:These cookies are used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertisingWho's placing it:GoogleExpires after:35 days

_gcl_au

Purpose:This cookie is used by Google to improve the efficiency of advertising across websites.Who's placing it:GoogleExpires after:3 Months

_gcl_aw

Purpose:The Google "conversion link" tag stores ad click information in cookies named _gcl_aw and _gcl_dc. These cookies use the domain at the highest level and the path at root level.Who's placing it:GoogleExpires after:3 months

_gcl_dc

Purpose:-Who's placing it:GoogleExpires after:3 months

_grecaptcha

Purpose:-Who's placing it:GoogleExpires after:Session

_GRECAPTCHA

Purpose:-Who's placing it:GoogleExpires after:1 Year

1143061:session-data

Purpose:This cookie is used by Google to gather session informations.Who's placing it:GoogleExpires after:Never

1P_JAR

Purpose:This cookie is used by Google to gather website statistics and ad targeting purposes.Who's placing it:GoogleExpires after:1 month

AEC

Purpose:This cookie ensures that requests within a browsing session are made by the user, and not by other sites.Who's placing it:GoogleExpires after:35 days

ANID

Purpose:This cookie is used by Google advertising to build a profile of the website visitor's interests and show relevant ads on other sites.Who's placing it:GoogleExpires after:1 year

APISID

Purpose:This cookie personalizes Google ads on websites based on recent searches and interactions.Who's placing it:GoogleExpires after:35 days

cmd

Purpose:Set by rfihub.com. Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.Who's placing it:GoogleExpires after:1 year

collect

Purpose:-Who's placing it:GoogleExpires after:session

CONSENT

Purpose:This cookie is used to detect if the visitor has accepted non-necessary cookies in the modal.Who's placing it:GoogleExpires after:35 days

DSID

Purpose:This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads.Who's placing it:GoogleExpires after:2 Weeks

DV

Purpose:Used by Google advertising to build a profile of the website visitor's interests and show relevant ads on other sites.Who's placing it:GoogleExpires after:1 Day

eng_mt

Purpose:This cookie tracks the conversion rate between the user and the advertising banners on the website - this helps to optimise the relevance of the advertising on the website.Who's placing it:GoogleExpires after:Never

eud

Purpose:Set by rfihub.com. Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.Who's placing it:GoogleExpires after:1 Year

euds

Purpose:Set by rfihub.com. Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.Who's placing it:GoogleExpires after:Session

glc

Purpose:-Who's placing it:GoogleExpires after:6 months

HSID

Purpose:This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.Who's placing it:GoogleExpires after:35 days

IDE

Purpose:Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.Who's placing it:GoogleExpires after:1 year

NID

Purpose:This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.Who's placing it:GoogleExpires after:35 days

rc::a

Purpose:This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.Who's placing it:GoogleExpires after:never

rc::b

Purpose:This session cookie is used to distinguish between humans and bots.Who's placing it:GoogleExpires after:session

rc::c

Purpose:This cookie is used to distinguish between humans and bots.Who's placing it:GoogleExpires after:session

rc::d-###

Purpose:-Who's placing it:GoogleExpires after:never

rc::f

Purpose:-Who's placing it:GoogleExpires after:Never

rud

Purpose:This cookie is used to tailor the advertisements that are displayed more closely to you and your interests. In addition, these cookies are used to determine how often a particular advertisement is shown for you and to help us better evaluate the effectiveness of the advertising campaign. They are usually placed by advertising networks with the permission of the website operator. The cookies remember that you have visited a website and pass this information on to other organisations such as advertising agencies. Often target group cookies or advertising cookies are linked to the site functionality provided by the other organisation.Who's placing it:GoogleExpires after:1 Year

ruds

Purpose:This cookie is used to tailor the advertisements that are displayed more closely to you and your interests. In addition, these cookies are used to determine how often a particular advertisement is shown for you and to help us better evaluate the effectiveness of the advertising campaign. They are usually placed by advertising networks with the permission of the website operator. The cookies remember that you have visited a website and pass this information on to other organisations such as advertising agencies. Often target group cookies or advertising cookies are linked to the site functionality provided by the other organisation.Who's placing it:GoogleExpires after:1 Year

RUL

Purpose:-Who's placing it:GoogleExpires after:1 Year

SAPISID

Purpose:This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.Who's placing it:GoogleExpires after:35 days

SID

Purpose:A session cookie used as for session state managementWho's placing it:GoogleExpires after:35 days

SIDCC

Purpose:This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.Who's placing it:GoogleExpires after:35 days

SSID

Purpose:This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.Who's placing it:GoogleExpires after:35 days

test_cookie

Purpose:This cookie is used to check whether the user's browser supports cookies.Who's placing it:GoogleExpires after:15 minutes

UI-PROFILE

Purpose:This cookie is used by DoubleClick ManagerWho's placing it:GoogleExpires after:35 days

user_id

Purpose:This cookie is a unique identifier that is assigned internally to a specific user. The parameter does not contain any personally identifiable information. So when a user visits the site, the JavaScript gTag on the site transfers their user ID to Google and associates it with the cookies on the user's computer or device.Who's placing it:GoogleExpires after:30 Days

XSRF-TOKEN

Purpose:These cookies store temporary information to enable site functionality. They expire with your user session.Who's placing it:GoogleExpires after:35 days

Microsoft Bing Marketing

Purpose:

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.

Who's placing it:

1st Party

_uetsid

Purpose:This cookies are used to collect analytical information about how visitors use the website. This cookie is used by Bing to determine what ads should be shown that may be relevant to the user.Who's placing it:1st PartyExpires after:1 day

_uetvid

Purpose:This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.Who's placing it:1st PartyExpires after:2 weeks

Microsoft Tracking

Purpose:

These cookies track users and enable the recognition of visitors to the site. They collect data which can be used to improve the performance of the site.

Who's placing it:

1st Party

MUID

Purpose:Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.Who's placing it:1st PartyExpires after:1 year

IN DETAIL.


WHAT DO YOU NEED TO KNOW ABOUT COOKIES?

Cookies help to provide a better and faster experience. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your internet browser the first time you visit a website.

The next time you visit this website with the same device, the website that originally triggered the setting of the cookie then recognises that you have been here before, and in some cases, it tailors what appears on screen to take account of that fact. In this way, it can be made more relevant to your personal interests and needs.

Cookies referred to below are synonymous with HTML5 Session Web Storages and HTML5 Local Web Storages.



FIRST-PARTY COOKIES.

First party cookies are cookies that we deploy on the website that you are currently visiting and with which you will interact when you continue your journey on our websites (e.g. configurator domain).



THIRD-PARTY COOKIES.

Our websites may also contain content from other websites which may deploy their own cookies. These cookies are set by someone other than the owner of the website you’re visiting. Such third-party providers can set cookies while you are visiting the BMW website and thus receive information such as the fact that you have loaded a BMW website. Please visit the websites of third-party providers to obtain further information on how they use cookies. You can find information about the respective 3rd party controlling such a third-party cookie in the detailed description above.

If you have decided that you do not want to accept 3rd party cookies, you can object to such cookies or withdraw your consent to such cookies by using the relevant function provided on our website to reject your consent. If you object to all third-party cookies, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. You will be informed about this by a corresponding notice. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies that are subject to consent.

To do so, please use the function provided in the relevant position on our website to give your consent. For more details, please refer to the list of cookies which details all integrated 3rd-party codes (e.g. tags/scripts/pixels).



WHAT HAPPENS IF YOU DECLINE COOKIES?

If you decide to reject cookies that require consent, we will accept your decision and not use such cookies. If you decide to withdraw your consent, we will no longer deploy cookies which were set active when you initally visited our webiste nor cookies that require consent. We will delete them if they are first party cookies. This means, however, that in the case of functional cookies, you will not be able to take advantage of all the features and functionality of our website. Similarly, it is possible for you to object to performance cookies. By doing this, however, it prevents us from being able to learn what you like or don’t like about our website so that we can make it better.

Please note that we cannot delete third party cookies. If you wish to delete all third-party cookies, you need do this in your browser settings.

Please note that if you want to withdraw your consent to cookies for marketing purposes, this does not mean that you will see less advertising . It just means that the advertising you see will not be as customised to your needs.



MANAGING YOUR BROWSER’S COOKIES.

You can manage (enable/disable and delete) the cookie settings on our website via the functionalites above but also by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in your browser’s integrated help function.

It is important to note that if you change your settings and block certain cookies, you might not be able to take full advantage of some features of our site, and we might not be able to provide some content you have previously seen or used.